Real Dice, Real Light: Why We Ditched the Glamour Shots

Real Dice, Real Light: Why We Ditched the Glamour Shots

A few weeks ago, a customer returned a set of gemstone dice. Not because they weren’t stunning (they were), but because they didn’t match the colour shown on our website. The photos made them look red; in person, they leaned pink. And you know what? The customer was absolutely right.

I sent the customer a return label and once received, refunded them, no problem. But it bugged me. Not the return, returns happen. What bugged me was that someone received dice they weren’t happy with. Dice should spark joy, not disappointment. Especially when they’re the kind of shiny math rocks you want to show off at your next game night.

Here’s the thing: I’ve always used manufacturer photos. It's the quickest way I can get the dice online for you to see, creating the products in our store before they even arrive ready to be switched on the second they drop on my desk, and these photos are usually very close to what you'll receive, if not I replaced the photo with my own tweaking the colours to get that vibrant dice and perfect white background before setting them live. But those photos? They’re taken under perfect lighting, with professional setups and a sprinkle of post-production magic. They’re the Hollywood headshots of the dice world. And while they look great, they don’t always tell the whole truth.

So I decided to fix that.

Over the past weeks, I've photographed every single set of Resin, Metal, Glass, and Gemstone dice myself and I'm currently working my way through the acrylic and single dice. No dropshipping here; we have every set in hand, which means, although it's a long process, I can show you exactly what you’re getting. Our photos are taken in a basic lightbox, with minimal editing, and a healthy respect for reality. They’re not glamorous. They’re honest.

Why does this matter?

Because dice are personal. You choose them for their colour, their vibe, their sparkle. You imagine them tumbling across your character sheet, sealing your fate with a nat 20 or a tragic 1. And when they arrive, they should look like the dice you fell in love with online, not their more photogenic cousin.

Thanks for trusting us to roll with you. We’ll keep making things better, one photo, one polyhedral beauty, one honest sparkle at a time.